Cardi B is fulfilling a lifelong dream with her new partnership alongside California-based fashion and lifestyle retailer Revolve Group. The Grammy-award-winning rapper is gearing up to launch her own apparel line along with several beauty brands under the new venture, and she has her eyes set on “becoming a billion-dollar fashion and lifestyle” powerhouse, according to her latest interview with WWD.
“People have been expecting both from me. My beauty line, people have been expecting that, like an album,” Cardi B said during an exclusive interview with WWD published April 1. “When something is so expected, people want it to be the best, or, they want it to be the worst so they can be like, ‘Haha you don’t know about s–t b—h!’ People expect the best from both fields. We have to come in strong.”
Although Cardi has not yet disclosed the names of her upcoming business ventures with the Revolve Group, she did unveil one of the first pieces from her forthcoming clothing line on Tuesday: a sleek, custom, curve-hugging white blazer dress with pristine tailoring. The rapper paired the look with an asymmetrical bob made courtesy of celebrity hairstylist Tokyo Stylez.
Cardi B wants to build generational wealth.
In the caption, Cardi explained that this major business move wasn’t just for the fans. For the Bronx-born star, it’s a way to take full ownership of her work, extending beyond music and real estate. She also hopes that her journey into beauty and apparel will help to build generational wealth for her three children: Kulture, Wave Set, and her newborn daughter who arrived in 2024.
“Coming from a Caribbean family the goal is always to OWN! Our belief in leaving this earth and leaving our children is leaving them with something! What our parents and grandparents work so hard for was real ownership!” she penned. “I’ve been very successful in my career and forever grateful for my success! But in my mind I know that when I leave this earth I would like to leave my kids more than property and a music catalog. I want to leave them wit something they can carry for generations to come, something that their mother built from the ground up. I’m excited to announce my business ventures! I wanted to get into something I’m very passionate about and most importantly something that I know so much about.”
The “Bodak Yellow” rapper added that it had taken her “years” to bring her apparel business to life and that she was excited for the unveil.
“To my partners, to my team thank you for believing in my vision! Thank you for believing in me! I remember a time I used to be focused on making everyone else proud and meeting everyone else’s expectations but in this new season the only person I’m focused on out doing and making proud is myself! P.S my dress is from my line! Coming Soon,” she added.
In addition to the Revolve Group team, Cardi has tapped her long-time creative partners for help building her next business venture. Her all-star business team includes her longtime manager Patientce Foster, and her trusted stylist Kollin Carter. Cardi expressed her excitement about collaborating with them, noting that they share her passion for selecting the perfect fit, materials, and ingredients. She emphasized her dedication to offering global consumers high-quality, long-lasting products—qualities that define and set trends.
“I personally believe that I put a lot of people on a lot of trends. It’s not even about getting paid, but it’s not appreciated. I gotta do this for me because I don’t get thank yous. If I don’t have a good year, I don’t get, ‘How have you been?’ Nobody does that. It’s time for me to do s–t for my own self, not for everybody else,” the “Up” rapper told WWD.
Congrats to Cardi B!