In response to mounting regulatory pressure, Kraft Heinz confirmed on June 17, 2025 it’ll phase out artificial colorants from its American brands within two years.
What We Know:
Kraft Heinz will no longer launch any new U.S. products with artificial FD&C dyes, effective immediately.
The company commits to removing synthetic dyes from existing products—including Jell‑O, Kool‑Aid, Crystal Light—by the end of 2027.
Approximately 90% of its U.S. product portfolio already goes dye-free; the remaining items will be reformulated, color-replaced naturally, or recolored where necessary.
Pedro Navio, Kraft Heinz North America president, emphasized their long-running strategy to shift toward natural or no colors.
The decision follows federal pressure—Health Secretary RFK Jr. and FDA Commissioner Marty Makary unveiled an initiative to phase out six petroleum-based dyes by the end of 2026.
Advocates say synthetic dyes may contribute to childhood hyperactivity and behavioral issues; the FDA allows their use but plans to ban Red 3 by 2027 due to cancer-linked studies.
Conclusion Sentence
As the FDA and HHS push for cleaner food, Kraft Heinz is joining peers to meet evolving consumer expectations and regulatory standards—ushering in a full portfolio shift by 2027.
This is a breaking news story and will be updated here.